Autoblogging.ai

Work out what to write

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Stage 1 of 4

Work out what to write

Stop picking keywords one at a time. Get a year of topics that fit together and cover a subject properly.

8 min read

Topical Map50 credits, with a free allowance each month

You give it your website or your subject. It works out the whole territory around that subject, splits it into categories, and gives you a title for every piece needed to cover it. One run typically produces a few hundred titles, arranged so they support each other rather than compete.

When to use it
Before you write anything on a new site, and any time you feel like you are guessing what to write next. Not worth it if you only ever publish a handful of pieces a year.
How to do it
  1. Enter your website address, or describe the business if the site is new.
  2. Let it run. It checks live search results for each branch, so give it a few minutes.
  3. Read the categories first, not the titles. If a category is wrong for your business, that is the thing to fix.
  4. Send the titles you want straight to a bulk run, or add them to your calendar so they go out over time instead of all at once.
What a good result looks like
Categories that a person in your industry would recognise as the real divisions of the subject, and titles that each answer a different question. If two titles could be answered by the same article, say so and rebuild — you should not be paying to write the same piece twice.
The mistake people make
Generating all several hundred at once. Publishing four hundred articles in a week looks exactly like what it is. Take a category at a time and space them out.
Build a topical map

Competitor Research40 credits, with a free allowance each month

It looks up what Google's own AI answer says about the companies you compete with — the exact phrases Google uses to describe what each of them is best at — and gives them back to you as a list. It also shows the phrases Google currently uses about you.

When to use it
Before you write anything that compares you to anyone, and before you decide what to claim on your own pages. It is the one place in the product where the answers come from what Google actually says today, not from a model's impression.
How to do it
  1. Give it your website. It works out who you actually compete with rather than asking you to name them.
  2. Read the phrases attached to each competitor. Those are the terms they currently own.
  3. Look at your own card. The gap between what you think you are known for and what is written there is your content plan for the next quarter.
  4. Use Plan titles on the finished report to turn those gaps into articles.
What a good result looks like
Competitors you recognise, each with phrases that sound like Google rather than marketing copy. If a rival's description reads like your own, tell us — that is a fault and we will rebuild the run.
The mistake people make
Running it for a local business without saying so. A plumber in one city gets compared to national chains unless the location is set, and the whole report is then useless.
Research your competitors
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Tell us who you are

Followed this and the result isn't what's described above? Tell us — that's a fault on our side, not yours.