4 stages, start to finish

Most people find the writing box and stop there. Writing is stage 3 of 4 — and the stages either side of it are where the results come from. Each one below takes a few minutes to read and tells you what a good result looks like, so you can tell whether yours is one.

Work out what to write

8 min read

Stop picking keywords one at a time. Get a year of topics that fit together and cover a subject properly.

Topical MapCompetitor Research

Read this stage 2

Tell us who you are

6 min read

The single biggest difference between articles that read like anyone's and articles that read like yours.

Brand FactsBrand voice

Read this stage 3

Write it properly

7 min read

The difference between the default settings and the right ones is larger than the difference between us and anyone else.

Godlike writerInternal linking & schedulingWriting stylesProofreading & editingThe other modes

Read this stage 4

Get it published

5 min read

An article in your dashboard earns nothing. Connect the site once and everything after that is automatic.

WordPress pluginGuest Post Planner

Read this stage

Not sure where you are? If you've written articles but never built a topical map, start at the first stage — it's the single change that makes the biggest difference to what the writing is worth. If you've published nothing yet, go straight to the publishing stage and connect your site; an article sitting in your dashboard earns nothing.

Something here unclear, or a result that doesn't match what's described? Tell us — that's a fault on our side, not yours.