Write it properly - Learn - Autoblogging.ai

Use the Godlike writer for anything that matters

The standard writer is quick and cheap. The Godlike writer reads live search results for your title first, works out what the pages that already rank actually cover, and writes against that. It costs more and takes longer.

When to use it

Anything you would be embarrassed to have a customer read is worth the upgrade. Use the standard writer for volume on pages nobody will judge you by.

How to do it

Choose Godlike on the writing screen.
Attach your brand, so it writes with your facts rather than around them.
Turn on the fact accumulator if the subject involves numbers, dates or claims somebody might check.

What a good result looks like

The article contains something a competitor's article does not — a specific figure, a real objection answered, a genuine comparison.

The mistake people make

Judging us on a single article against a prompt you wrote yourself in a chat window. A person writing one careful prompt will often win that comparison. What you cannot do by hand is two hundred of them, each aware of the other, each linked, each published.

Write an article

Turn on internal linking before a bulk run, not after

When internal linking is on, articles in the same run are written aware of each other and link to each other. It is also the only place the scheduling controls appear — spacing publication out over days or weeks is nested inside the internal linking settings.

When to use it

Every bulk run of more than about five articles.

How to do it

Open the internal linking settings on the bulk screen.
Turn linking on.
Set the interval between publications. Without this, everything goes live at the same moment.

What a good result looks like

Each piece links to two or three genuinely related pieces in the same run, and they appear on the site over days rather than all at once.

The mistake people make

Looking for the scheduling control on its own and concluding we do not have one. It is there, but only once linking is switched on.

Pick a writing style, or write your own

There are ready-made styles — professional, conversational, witty, humanized, one tuned for featured snippets, one that rewrites the piece repeatedly to strip out the words that give machine writing away. There is also a box where you describe your own, and that box beats all of them.

When to use it

The ready-made styles are right when you are writing something nobody will associate with you personally. Anything on your own site should use your own style, saved on your brand so you never retype it.

How to do it

Start with a ready-made style to see the range.
Then write your own as instructions rather than adjectives, and compare the same title written both ways.
Once you have one that works, put it on the brand instead of the article, so every piece inherits it.

What a good result looks like

Two articles on unrelated subjects that still read as though the same person wrote them.

The mistake people make

Choosing a style and never looking at it again. The style is the cheapest control in the product and the one that changes the output most; it is worth ten minutes of experimenting on the same title.

Try a style

Edit by standing instruction, not by hand

Everything written here can be put through a proofreading pass, and that pass takes your guidelines — standing instructions about the finished article rather than the draft. Anything already written, including work that did not come from us, can be sent through it on its own. There is also an editor in the dashboard for the changes that only ever apply to one piece.

When to use it

The moment you notice yourself fixing the same thing twice. That second correction is the signal it belongs in the guidelines instead of in your afternoon.

How to do it

Turn the proofreader on and write the corrections you keep making — how the name is punctuated, claims you are not allowed to make, the phrase your compliance officer hates, the spelling standard.
Send one already-published piece through on its own to see what it does before you apply it to a batch.
Use the editor for the one-off changes. Use the guidelines for anything you would ever have to say twice.

What a good result looks like

You stop making the same correction. If you are still fixing the same thing in article thirty that you fixed in article three, the instruction was never written down.

The mistake people make

Treating the guidelines as a second brief and rewriting the whole article through them. They are for the last five per cent — the rules a subeditor would apply, not a change of subject.

Proofread something

The modes almost nobody opens

Most accounts only ever use the writing box. The rest exist because different jobs need different shapes: news that has to go out the day it happens, plain conversational posts that belong on a forum rather than a blog, a second shape for a piece that already did well, and a pass over pages you published long before you found us.

When to use it

News: when your industry produces anything anyone would call news, and being three days late makes it worthless. Reddit threads: when you want something that reads like a person and not a brand, at a credit apiece. The repurposer: when a piece earned its keep and deserves a second form. Site Optimizer: when your problem is the hundred pages already on the site, not the next ten.

How to do it

Pick the one that matches a job you already have this week, not the one that sounds most interesting.
Run a single piece through it before you commit a batch to it.
Attach your brand to it, exactly as you would for an ordinary article — every mode reads the same facts and the same voice.

What a good result looks like

You stop asking the writing box to do jobs it was never shaped for, and the output stops needing an apology.

The mistake people make

Judging a mode by one run with no brand attached. Every one of them is downstream of the facts and the voice, and without those they all produce the same anonymous piece.

Try another mode